In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance efficiencies and optimise audience engagement. A new MEDIAGENIX white paper — ”How to make FAST faster, cheaper, and better” — delves deeper into this issue.
The FAST market continues to change. One significant trend is a drive to higher quality. To scale up, FASTs increasingly need huge catalogues and now must produce original content to compete for audiences.
In a recent MEDIAGENIX webinar on FAST, media analyst Alan Wolk said: “Initially, FASTs used whatever they could lay their hands on just to build out their services. As soon as they had more than they needed, they started to curate their channels, bringing in more popular content and getting rid of anything that didn’t perform well. You can no longer conjure up a FAST channel lock, stock, and barrel. You have to get it right.”
A second trend is...
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