In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance efficiencies and optimise audience engagement. A new MEDIAGENIX white paper — ”How to make FAST faster, cheaper, and better” — delves deeper into this issue.
The FAST market continues to change. One significant trend is a drive to higher quality. To scale up, FASTs increasingly need huge catalogues and now must produce original content to compete for audiences.
In a recent MEDIAGENIX webinar on FAST, media analyst Alan Wolk said: “Initially, FASTs used whatever they could lay their hands on just to build out their services. As soon as they had more than they needed, they started to curate their channels, bringing in more popular content and getting rid of anything that didn’t perform well. You can no longer conjure up a FAST channel lock, stock, and barrel. You have to get it right.”
A second trend is...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Live video workflows: How IP and 5G are answering the call for low-latency contribution
As production teams seek more streamlined and scalable operations for outside broadcasts, Haivision’s Marcus Schioler considers the evolving role of IP and 5G for the secure, reliable and low-latency transfer of live content.
Virtual production is here: Lean into the learning curve
As VP stands on the cusp of revolutionising the industry, Rob Chandler, Founder of Starting Pixel, explains the importance of understanding the technology to harness its expansive potential.
.jpg)
IP and cloud-driven broadcasts: Why control systems matter more than ever
BFE Studio und Medien Systeme Chief Technology Officer (CTO) Hartmut Opfermann explores how flexible and configurable broadcast control systems will revolutionise media workflows as the industry forays into increasingly complex cloud-native production environments.
Why AI in media needs a rethink: It’s not about generating more, it’s about governing better
Northell Finance and Marketing Director Alex Beardsall explores how the advantages of AI in the compliance arena far outweigh its application to creative endeavours when it comes to scaling content production with confidence.
Beyond the remote control: personalisation as business strategy
Tom Dvorak, Co-Founder and Chief Commercial Officer at XroadMedia, considers the evolution of AI-supported personalisation and its game-changing impact on the content discovery landscape.
