In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance efficiencies and optimise audience engagement. A new MEDIAGENIX white paper — ”How to make FAST faster, cheaper, and better” — delves deeper into this issue.
The FAST market continues to change. One significant trend is a drive to higher quality. To scale up, FASTs increasingly need huge catalogues and now must produce original content to compete for audiences.
In a recent MEDIAGENIX webinar on FAST, media analyst Alan Wolk said: “Initially, FASTs used whatever they could lay their hands on just to build out their services. As soon as they had more than they needed, they started to curate their channels, bringing in more popular content and getting rid of anything that didn’t perform well. You can no longer conjure up a FAST channel lock, stock, and barrel. You have to get it right.”
A second trend is...
You are not signed in.
Only registered users can view this article.
.jpg)
Beeb Watch’s Roger Bolton: “If you don’t have sufficient technical knowledge, you have a real problem”
During the past two years, the BBC has announced some of the most extensive cuts in its history, affecting nearly all of its production and creative departments. However, it’s the reductions to BBC News and the World Service that are arguably most concerning. David Davies reports.
.jpg)
Working conditions in post-production: “It’s a factor in not having children”
Independent Human Rights Consultant Amelia Knott shares her thoughts on some of the key findings from a recent investigation commissioned by the TV Industry Human Rights Forum in partnership with the Film and TV Charity into worker conditions in the UK’s post-production industry.
Opinion: With AI, MAM systems can finally deliver on their potential
Next-gen AI tools have become integral to media asset management systems. Transitioning to advanced capabilities with multimodal and generative AI unlocks enhanced searchability, contextual insights, and new ROI opportunities. Frederic Petitpont, Co-Founder and CTO of Moments Lab, explains more.
How 2024 has become the 5G Broadcast Olympics
Frank Copsidas, President of the 5G Broadcast Collective, discusses the transformative potential of 5G Broadcast technology, a novel platform for delivering content directly to smart devices equipped with a 5G broadcast-enabled modem chip.
UK’s indie producers need to embrace private equity or risk being left behind
According to recent stats from the British Film Institute (BFI), spending on film and high-end television production in the UK reached £4.2bn in 2023. While this is great news at face value, Sarudzayi Marufu, founder and executive producer of Euras Films, argues that domestic film and TV producers are being neglected, representing only 11% of the total spend. Marufu believes that the return of private equity could help bring UK indie film back from the brink.
 10 (1).jpg)
Joe Crimp 08 November 2024
hello Daniel