There's code behind every click: Engineering Truths behind UI/UX

Creating great Developer Experiences should be a goal considered first, or at least in tandem with creating outstanding user experiences.

As designs become increasingly more creative, to reach great user experience goals, we must accept that apps do not build themselves. Technology evolves at a pace that we cannot chase: every app and every click within them requires brilliant coding.

The consumption of digital content on personal mobile devices, communal TVs, and a range of other devices in between, is making frontend engineering increasingly complicated.

While engineers are asked to make a reality out of design that achieves great heights of user experiences – how do we choose the right technology and where do we find people who have all the right skills to make this happen?

Digital content is mainly driven by a flood of video streaming, is a complicated niche, driven by...

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