As production crews struggle to adapt to evolving immersive tech workflows, Matt Celia, Chief Creative Director and Co-Founder of Light Sail VR, consults his decade of experience to offer a profoundly human answer to this technological problem.
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The production question AI demos rarely answer: where does the tool fail?
When people discuss generative artificial intelligence in filmmaking, the question is usually whether it will replace creative teams. On a real production, that question is too broad to be useful. The practical question is simpler: where does the tool fail, and what must the production protect when it does?
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Getting streaming right is hard; keeping viewers is even harder
As the streaming industry increasingly fixates on capturing viewer attention, Mick McCluskey, Vice President of Product Management at Enghouse Networks, flags an oft-overlooked priority: a business infrastructure that encourages long-term loyalty.
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Personalisation is not just technology; it’s trust
As streamers race to learn more and more about their users, Tom Dvorak, Co-Founder of XroadMedia, suggests a different tack to personalise content feeds and promote subscriber loyalty.
Co-producing across borders: “Authenticity has become part of the appeal”
Responsible for more than half of Iceland’s scripted TV output in the past five years, production company Glassriver has adapted to a changing media landscape, becoming experts in navigating international co-productions. CEO Andri Ómarsson explains how these international partnerships are now helping local stories travel further than ever.
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We must go upstream: The financial crisis facing film and TV
Film and TV Charity CEO Marcus Ryder shares his thoughts on the alarming findings from the organisation’s second Money Matters report.
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