The media landscape has evolved dramatically in recent years. Not only has there been a shift in what media we see, how we see it, and who provides it, but media services and the content they facilitate have become thoroughly intertwined with consumers’ means of communication as well.
Don’t Outdate – Update
These shifting trends and the technological innovations that catalyse them have opened a whole new world of opportunities for media providers and telcos alike. But as with any industry undergoing rapid revolution, it can be difficult for companies to keep up, or know what changes they need to make to meet the moment – particularly for traditional providers and legacy players, whose operations are deeply ingrained in longstanding practices that can easily become outdated more quickly than they can be updated.
As attention spans shorten and viewer eyeballs get pulled in increasing directions, telcos and media providers must follow the undulating trends and seek solutions that enable them to reach new markets through new content channels and increase their revenue footprint beyond standard monetisation capabilities.
Here are some of the key trends that...
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Mediaproxy updates LogServer
Software provider Mediaproxy is introducing the latest version of its LogServer analysis and logging platform, which it says now offers greater levels of intelligence and efficiency for live broadcast through AI and the new Monwall Web interactive multiviewer.
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Mainstreaming joins OpenMOQ consortium
MainStreaming has joined the OpenMOQ Software Consortium, an industry initiative developing open-source software to implement the IETF’s Media over QUIC (MOQ) and QUIC standards.
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Gracenote teams up with Tubi Media
Gracenote, the content intelligence business unit of Nielsen, and Tubi Media Group, a division of Fox Corporation, have announced a new agreement under which Gracenote will provide advanced content discovery and advertising capabilities on Tubi Media Group properties, including Tubi and Fox One.
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LTN expands live event support
LTN has announced expanded capabilities for its live event master control offering, which it says provides sports broadcasters, leagues, rights holders, and content owners with a more flexible and scalable approach to managing live event distribution.
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MTC Jockey Club becomes first deployment of Zixi’s Mauritius
Live video delivery and workflow orchestration specialist Zixi has announced its first direct deployment in Mauritius with the MTC Jockey Club (MTCJC), a wholly owned subsidiary of the Mauritius Turf Club.
