John Maxwell Hobbs

The advent of cloud computing technologies means the broadcast industry is currently undergoing a seismic shift. This transition from traditional hardware-based setups to complex IT-centric systems is fundamentally altering the landscape of media production. Industry veterans Stuart Ray, the Head of Skills and Development at The IABM and Damon Neale, the Managing Director of consulting firm Mediate Solutions highlight the urgent need for a revamped approach to training and development within the industry.

IT-based broadcasting is continually evolving and engineers face new challenges in key growth areas such as IP-based production and cybersecurity. John Maxwell Hobbs breaks down the resources at hand to help broadcast engineers stay on top of their game.

Over-the-top services and streaming platforms have significantly changed the way we consume content, offering a wide array of entertainment and media directly over the internet. With this transformation, a major concern has emerged: transparency on the way that user data is used for Dynamic Ad Insertion. John Maxwell Hobbs reports.

Having been successfully deployed for key live events and reality shows, 5G production has proven its mettle for the big stage. John Maxwell Hobbs explores how its wider adoption is set to transform the broadcasting landscape.

With the increased adoption of IP and cloud-based technologies, digital security in the media supply chain has never been more vital. John Maxwell Hobbs explores the latest threats to the industry and speaks with key experts about the best practices for protecting against them.

Following the success of the IBC Accelerators Project on synthetic humans in 2023, John Maxwell Hobbs caught up with one of the project leaders to discuss subsequent progress and wider market adoption.

Donna Smith, the Managing Director of Rise, the global advocacy membership organisation supporting gender diversity across the media technology sector, has had a career that has cut across a broad swathe of the media industry, writes John Maxwell Hobbs.

With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.

The year ahead is guaranteed to be full of significant changes for the broadcast industry. The rapid rise of FAST channels, the maturity of cloud technology services, the rollout of IP-based systems, and the emergence of Artificial Intelligence assures that we’re all in for an exciting ride in the coming 12 months.

The Gallery Agnostic Live Media Production project is one of the eight Challenges in the 2023 cohort for IBC’s Accelerator Media Innovation Programme. The project is championed by ITN, YLE, BBC, TV2, and TRANSMIXR, and the participants are Tinkerlist, Singular.live, Techex, Grass Valley and ZIXI.