John Maxwell Hobbs

As well as being a music producer and composer, John Maxwell Hobbs is CEO of music tech startup Streamline, media consultant and the former Head of Technology at BBC Scotland.

Articles by John Maxwell Hobbs

IBC2024 Accelerator Project: ECOFLOW

How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.

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IBC2024 Accelerator Project: Digital Replicas and Talent ID

Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows is one of the eight challenges in this year’s cohort for the IBC2024 Accelerator Media Innovation Programme. The project is championed by Paramount Global and includes participant HAND (Human and Digital)

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IBC2024 Accelerator Special Incubator Project: Connect and Produce Anywhere, Phase II

The IBC2024 Accelerator Programme continues to revolutionise live event production with its latest initiatives aimed at leveraging cutting-edge technology to overcome challenges in the broadcasting industry. Building on the successes of previous years, the Connect and Produce Anywhere, Phase II project focuses on enhancing production capabilities through innovative uses of cloud and edge computing, ensuring high-quality output even under varying connectivity conditions.

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Training models responsibly: AI and creator rights

Sony Music recently sent a letter to hundreds of AI companies demanding to know if they had used their music for training or scraping, and that this represented copyright infringement. While some AI developers are happy to embrace the current Wild West landscape of AI regulation, others have employed responsible best practices from the outset, often being met with resistance from investors and other third parties who insist they will be left behind. IBC365 speaks to one developer advocating the implementation of fair principles from the start.

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