Virtually non-existent before 2019, the term ‘creator economy’ has been on a rocket-like trajectory in recent years. But what exactly is it, and how does it differ from the economies that exist around traditional creative industries like broadcasting and film? John Maxwell Hobbs investigates.
The creator economy refers to a new wave of independent content creators, including influencers, writers, artists, video creators, live streamers, educators, and more, who build businesses around their online presence, creativity, and community engagement. It's driven largely by platforms like YouTube, Instagram, TikTok, Patreon, and Substack.
You are not signed in.
Only registered users can view this article.
New tricks: Scriptwriters embrace AI to turn the tables
The studio model is being upended by seismic business pressures and the disruptive potency of AI. For two seasoned scriptwriters and producers partnered as Talk Boys Studio, the answer was to create a short film that could be the bellwether for a new wave of narrative generative AI content.
All-pervading AI: a look ahead to 2025
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.
.jpg)
Oscars preview: Deep dive on nominations in Cinematography, Editing and VFX
Films shot on film, fake AI controversy, a collection of CG apes, and a trio of nods to Robbie Williams make the list of nominees for Cinematography, Editing and VFX Academy Awards.
ISE 2025 preview: Event demonstrates ubiquity of live streamed video
This year’s ISE is expected to feature a significant presence of vendors and executives with at least one foot in media and entertainment – a sector which is now fuelling ProAV growth, according to trade body and ISE show co-organiser AVIXA. Adrian Pennington reports.
Contribution technology: Streaming protocols and the need for orchestration
As broadcasters seek to provide more content with fewer resources, they are looking to IP streaming protocols within the production and contribution part of the workflow to deliver efficiencies.
