Virtually non-existent before 2019, the term ‘creator economy’ has been on a rocket-like trajectory in recent years. But what exactly is it, and how does it differ from the economies that exist around traditional creative industries like broadcasting and film? John Maxwell Hobbs investigates.
The creator economy refers to a new wave of independent content creators, including influencers, writers, artists, video creators, live streamers, educators, and more, who build businesses around their online presence, creativity, and community engagement. It's driven largely by platforms like YouTube, Instagram, TikTok, Patreon, and Substack.
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