Virtually non-existent before 2019, the term ‘creator economy’ has been on a rocket-like trajectory in recent years. But what exactly is it, and how does it differ from the economies that exist around traditional creative industries like broadcasting and film? John Maxwell Hobbs investigates.
The creator economy refers to a new wave of independent content creators, including influencers, writers, artists, video creators, live streamers, educators, and more, who build businesses around their online presence, creativity, and community engagement. It's driven largely by platforms like YouTube, Instagram, TikTok, Patreon, and Substack.
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ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.

Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
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Thelma Schoonmaker: “I have the best job in the world”
Three-time Academy Award-winning editor Thelma Schoonmaker treated IBC2025 to an intimate and insightful overview of her storied career.
Evan Shapiro: “Netflix knows who its competition is”
IBC Conference: Evan Shapiro returned to IBC to remind content companies that their first priority is to go where the audience is.

IBC2025: What to look out for on Day 4
With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.