 (1).jpg)
Over the past decade, media companies had a strong focus on the way programmes were viewed – we’ve seen HD, 3D, 4k, 8k, HDR, VR, and AR presented as the next big thing. In 2024, things shifted. John-Maxwell Hobbs digs into production and delivery practices, cloud, AI and sustainability trends of the past 12 months.
It’s been a year when the broadcasting industry has prioritised refining production and delivery processes over developing new consumer-facing technologies. A shift that has driven innovations in cloud-based workflows, the use of mobile data for live contribution, and a widespread adoption of digital-first strategies by broadcasters. At the same time, the dominance of traditional broadcasters is being challenged not just by streaming platforms and FAST TV, but now by ...
You are not signed in
Only registered users can read the rest of this article.
Modern MAM: Manual archives to AI-driven systems
What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.
DTG Summit: “We are living in the age of distraction”
DTG’s annual summit explored personalisation, AI, and the canny ways broadcasters have leveraged Roblox, YouTube and TikTok on their transition from transmission to streaming.
MAX-R: Interoperable tools for an immersive future
The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.
Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
Talking pictures: How agentic AI could reshape the media landscape
Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.
