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From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
There is potential, according to Ramamoorthi, Director of the UC San Diego Center for Visual Computing, for “applications from games to movies to advertising and even for generative AI models that create 3D-consistent objects and videos," i.e. traditional computer graphics, to favour a drop-in replacement, across virtual production, postproduction and even sports broadcasting...
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