As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
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Esports World Cup: “Everybody born on this planet is going to be a gamer”
The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.
IBC Accelerators: Multi-Vendor Software Live Media Exchange
The broad and ultimate goal of the Multi-Vendor Software Live Media Exchange project is to shift from current dedicated media exchange technologies to a software-based, native live media exchange. This will be able to harness HPC interconnect and compute resources asynchronously, a move that not only adds immense scalability, but also flexibility, cost savings and future-proofing into the bargain.

Behind the agenda: Creativity and legitimacy in the AI era
Drawing on insights from the IBC2025’s Technical Paper programme, Izzy Benham explores how AI is shaping the future of creative success in the media economy.

Behind the agenda: The “Grunt Work” myth and AI’s role in the newsroom
The prevailing narrative around AI in journalism frames automation as suitable mainly for “grunt work” – repetitive, low-stakes newsroom tasks. Yet, two award-shortlisted IBC2025 technical papers challenge this assumption in practice. Izzy Benham investigates.
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IBC Tech Papers: AI, AR, creative identity, and speech improvement in the spotlight
In anticipation of the Technical Papers Programme at IBC2025, David Davies delves into a selection of the top paper submissions for 2025 and what they reveal about the industry’s most influential technologies.