As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
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From pilots to production: GenAI and DAM combine for scalable workflows
IBC Conference: Hogarth Worldwide’s Francisco Lima and Orange Logic’s Jim Cavedo discussed the ways genAI is already changing creative production – and why the real breakthrough comes when it’s paired with a strong DAM foundation.
How loud can you stream? Why sound levels are back on the agenda
The annoyance of fluctuating sound levels on TV was part of the viewing experience for decades, but a concerted effort by standards bodies had made those difficulties a thing of the past. Now, old problems have begun to resurface in the new OTT landscape.
ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.
IBC Technical Papers 2025: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
