Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.
The Olympics has long embraced technological innovation that enhances the viewing experience and improves content creation. While concerns have emerged about how AI might disrupt industries, Olympic Channel Services (OCS) moved to leverage the technology, creating a human-centric Editorial Co-Pilot, designed to enhance human creativity rather than replace it.
The tool was created to address the specific needs of content creators covering a massive, fast-paced event like the Olympics. Unlike many AI applications that seek to automate entire processes, the Co-Pilot focuses on supporting human judgment and creativity...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in Content Creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
 (1).png)
IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
