Sky without limits: how Cloud and IP are transforming a broadcasting giant

Direct to Consumer (DTC) broadcasting is such a big deal that it’s almost become a cliché to talk about it. But while it is busy turning the traditional media landscape on its head, is it really fulfilling its full potential or is there more to be done to create truly personalised experiences? Kevin Emmott finds out.

It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.

With the sustainability of streaming climbing higher on the industry agenda, Ateme is proselytising the benefits of an audience-aware approach, as Dan Patton, the company’s VP Product – Origination and Delivery, explains to IBC365.

The recently appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial and technological interests in media throughout her career. As David Davies discovers, this means she is ideally placed to deliver “transformational change” at IABM.

Moving VFX workflows to the cloud has proved challenging, but a US-based startup could be about to change that. Adrian Pennington reports.