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The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
“2025 is going to be an amazing year for the media industry, for both good and bad reasons. One reason can be summed up in two letters: AI. I wish I could say that when we launched Axle AI in 2018, we foresaw the rate of change and investment in the space – but in fact, we were thinking of something a lot more incremental, with progress measured in years. We're certainly benefitting, as Axle AI had a record year in 2024, and 2025 is shaping up for even faster growth. A key element of our growth is that customers are looking for AI, like ours, that they can control and run on-premise, without fear that their IP will be 'scraped' and reused by hyperscalers...
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As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
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