Ad Sales | IBC365

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Paramount Skydance expected to announce redundancies next week

AI-powered measurement: Proving ad impact in a fragmented media landscape

Measuring the value of the TV homepage

Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen

ITV’s Dynamic Pause Ads

ITV launches Dynamic Pause Ads offering

BBC Director General Tim Davie

RTS Cambridge Convention: One last wave of the flag for British news and content

Google’s Jatin Dev: “No opportunity that is worth monetising should be lost”

Grace Boswood

IBC Keynote – C4's Grace Boswood: ‘Focus on the soul of your products’

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Amazon and NBCUniversal agree distribution deal for streamer Peacock

The Future is Now – TV's Place in the New World Order panel session

Edinburgh TV Festival: TV tourists, the Trump effect and YouTube

YouTube is leading streaming takeover of UK TV sets, says Ofcom

Global media and entertainment industry to hit $3.5 trillion in 2029

Global media and entertainment industry to hit $3.5 trillion in 2029, says PwC

Cindy Rose

WPP names Microsoft’s Cindy Rose as next CEO

Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV

Amazon partners with Roku for connected TV advertising initiative

Mark Read

WPP boss Mark Read to leave advertising giant

Media's known unknowns: Why five key things we know make the future so uncertain

‘A Roadmap for Programmatic TV in Europe’

TV, tech and ad industry launch action plan for programmatic TV

Amy Reinhard

Netflix’s in-house ad-tech platform to launch in Europe