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As he prepares to take the IBC2026 Conference stage, Gau Narayanan, Managing Director, Europe at Virtue EU, explains why brands must create compelling, clearly attributable, and widely distributed entertainment if they want to compete for fragmented audiences.
The boundary between advertising and entertainment is becoming increasingly difficult to define. Brands are producing documentaries, films, creator-led series, and other forms of intellectual property that audiences actively choose to watch and may even pay to experience.
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Google Cloud’s Anshul Kapoor: “Technology should serve the story, not the other way around”
With IBC2026 closer than ever, Anshul Kapoor, Director, Global Media and Entertainment, Google Cloud, reveals why agentic AI is the key to unlocking slick, human-led creative processes.
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Nvidia's Jamie Allan: “We don't set out to do things on a short-term basis”
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OBS’ CTO: AI is becoming a productivity super-booster
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Incoming EBU CTO: "It should be easy to collaborate with us and big tech"
A panel session at the IBC Conference will examine the challenge of innovating as technology evolves rapidly and how best to develop platforms appropriate to the needs of your content and audience.
WBD’s Marion Rathmann: What makes great content hit the commercial jackpot
In anticipation of her IBC2026 panel, Marion Rathmann, Group Vice President (VP) of Content and Programming Networks, GSA & Benelux, Warner Bros. Discovery (WBD), reveals her key strategies when crafting a commercially successful content personalisation experience.
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