ChatGPT - John M Hobbs

Point of ingest: Reshaping media capture and pre‐edit workflows

While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.

Much of the attention being given to AI these days is focused on generative AI (genAI) and its implications for scriptwriting, pre-visualisation, VFX, scoring, and other tasks that generally fall under the category of human-driven creativity...

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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