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OTT evolution: Shifting business models, monetisation and personalisation

Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.

Rapid improvements in connectivity, the rise of advanced technologies, and shifting consumer preferences have all converged to change the way that audiences view programmes. Media and entertainment is an industry in constant flux, one where traditional television and digital streaming are increasingly intertwined, and where technical innovation and economic strategy are critical to success.

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Level up: Addressing the skills gap in virtual production

As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.

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