Red Bee Broadcast Centre
Red Bee Media

OTT evolution: Shifting business models, monetisation and personalisation

Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.

Rapid improvements in connectivity, the rise of advanced technologies, and shifting consumer preferences have all converged to change the way that audiences view programmes. Media and entertainment is an industry in constant flux, one where traditional television and digital streaming are increasingly intertwined, and where technical innovation and economic strategy are critical to success.

Latest Feature
2389247127

Content Everywhere: Sustaining sustainability

Environmental, social and governance (ESG) strategies have come into sharp focus in recent months, although often for the wrong reasons. Indeed, in some areas there has been a bonfire of diversity, equity and inclusion (DEI) agendas amid US political pressure to scrap such policies, and environmental targets have also come under scrutiny.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: