Features

Streaming rights: live sports unite audiences in cultural moments worth fighting for

Sony Music recently sent a letter to hundreds of AI companies demanding to know if they had used their music for training or scraping, and that this represented copyright infringement. While some AI developers are happy to embrace the current Wild West landscape of AI regulation, others have employed responsible best practices from the outset, often being met with resistance from investors and other third parties who insist they will be left behind. IBC365 speaks to one developer advocating the implementation of fair principles from the start.

The impression that broadcast audio is in the throes of an important transition – away from dedicated hardware towards virtualised systems that can support a huge variety of workflows and deliverables – is impossible to dismiss, writes David Davies.

At MPTS, speaker after speaker, including the director of Mr Bates vs The Post Office, voiced fears for the future of the UK TV industry.

DTG CEO Richard Lindsay-Davies passionately called for regulators to “leave no one behind” as IPTV clearly looks to dominate into the future. George Jarrett reports.

Is GenAI even capable of producing a long-form masterpiece and at what point does something become an AI original that deserves copyright protection? IBC365 delves deeper into the key ethical debates surrounding GenAI and media production.

Last week, Deepa Subramaniam, Adobe’s Vice President of Product Marketing for Creative Cloud, was excited to reveal Adobe’s Firefly generative AI model at Adobe MAX London. Michael Burns questions her about the fears and hopes this new influence will have on post production.

The Rory Peck Trust (RPT) and the US Embassy teamed up to celebrate World Press Freedom Day 2024, for a mixed audience of experienced news journalists and 50+ students studying Journalism at seven colleges including UCL, Goldsmiths, Kings College and Oxford Brookes. The event included a session on AI’s influence on journalism, and several masterclasses, George Jarrett reports.

IBC365 has kicked off its series of bitesize tutorials, which offer a peek behind the scenes of the industry’s most pressing trends. Part 1 introduced speakers from Staffordshire University’s £2.9 million expanded esports provision discussing the growth of esports, the future potential for broadcast solutions and the cutting-edge technology used in the University’s brand-new arena.

The advent of cloud computing technologies means the broadcast industry is currently undergoing a seismic shift. This transition from traditional hardware-based setups to complex IT-centric systems is fundamentally altering the landscape of media production. Industry veterans Stuart Ray, the Head of Skills and Development at The IABM and Damon Neale, the Managing Director of consulting firm Mediate Solutions highlight the urgent need for a revamped approach to training and development within the industry.