How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.
The project tackles the environmental impact of media consumption by developing consolidated metrics for energy usage at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience. It will essentially determine and demonstrate opportunities to make processing, streaming and media consumption more measurable and sustainable.
As Kristan Bullett, CEO of, Humans Not Robots, explains: “If you can’t measure something, you can’t improve it.
“Measurement of power and environmental impact is extremely challenging. We are building on the activities of organisations doing live streaming and putting a framework in place that allows cross-organisation understanding and ensuring we’re using the right tools and the right measurement techniques so...
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