How can we make processing, streaming and the consumption of media more sustainable? That’s the question posed by the ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows project, proposed by Humans Not Robots and Accedo.tv, with support from Champions ITV and BBC.
The project tackles the environmental impact of media consumption by developing consolidated metrics for energy usage at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience. It will essentially determine and demonstrate opportunities to make processing, streaming and media consumption more measurable and sustainable.
As Kristan Bullett, CEO of, Humans Not Robots, explains: “If you can’t measure something, you can’t improve it.
“Measurement of power and environmental impact is extremely challenging. We are building on the activities of organisations doing live streaming and putting a framework in place that allows cross-organisation understanding and ensuring we’re using the right tools and the right measurement techniques so...
You are not signed in
Only registered users can read the rest of this article.
IBC Accelerators in review: From ideas to prototypes to blueprints for the future
IBC2025’s Accelerator cohort delivered some of the most ambitious demonstrations yet, featuring AI-driven production workflows, a radical rethinking of ultra-low latency streaming, and even live private 5G networks flying in an ultralight aircraft. IBC365 hears from a handful of projects to learn about life after the show.
Particle advice: How real is the Quantum apocalypse?
While Google forges ahead with unlocking the potential of its Willow quantum computing chip, cybersecurity experts warn that further breakthroughs in the field could catch a digital ecosystem built on crypto security off guard. Adrian Pennington reports.
Content Everywhere: A look back at 2025
As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2025. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
Broadcast AV design brings Blockchain show to life
Tasked with running two simultaneous live broadcasts from the Blockchain Life trade show in Dubai, Oasis Studio looked to create a flexible, redundant production workflow, offering a timely showcase of broadcast AV systems in action.
Poacher turned gamekeeper: Netflix rules, for now
Netflix raids Hollywood to land a giant of old media, but having offered billions over the odds for ageing IP, would a smarter play have involved the creator economy?
