Build-up to IBC2025: Content Everywhere companies take stock

In just a few weeks’ time, the global media and entertainment industry will convene at the RAI in Amsterdam for this year’s IBC. As usual, technology innovations and new business models will be on show, along with the usual presence of informative and influential speakers.

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IBC Accelerators: Master Control Cloud

The Master Control Cloud project, part of the 2025 IBC Accelerator Media Innovation Programme, aims to build a proof-of-concept system that reimagines the traditional broadcast master control room as a scalable, cloud-native service.

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The Rest Is Football presenters Gary Lineker (centre), Alan Shearer (left), and Micah Richards (right)

The rest is podcasting: How the stars aligned for vodcasts

Podcasting has changed markedly since the early days of iPods and MP3 files, as the democratisation of high-end video technology and evolving consumer habits have ushered in a new age of video-first formats. James McKeown discusses the landscape with the UK’s leading podcast producer, Goalhanger.

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