Three project streams explore the practicality of using AI in audience validation, creative storytelling, and live sports and event production. Mark Mayne reports.
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Enhanced immersion: Exploring creative opportunities with XR and AI
More realistic virtual and graphical environments, increased personalisation, and new opportunities for interactivity will be among the beneficiaries of combining XR and AI, writes David Davies.

IBC2025: Hackfest Stage to host Talent Programme, IBC x Google Cloud Hackfest, speaker sessions and more
Following its successful debut last year, the IBC Talent Programme returns on Friday 12 September with a full day of sessions featuring speakers from across the industry.
IBC2025: What to look out for on Day 1
On Friday 12 September, IBC2025 will open its doors to the international media and entertainment industry.

IBC Accelerators – ECOFLOW II: Driving Sustainable Streaming
Building on last year’s ECOFLOW accelerator project, phase II works to better understand the environmental impact of digital content distribution.
Fight Nation Championship: “Without this setup, it would be impossible to deliver a serious event”
Martin Čehulić, CTO and Head of Production at FNC, reveals how the company designed and deployed its first OB van using the latest production systems from Blackmagic Design.