IBC2024 Accelerator Project: AI Media Production Lab

Three project streams explore the practicality of using AI in audience validation, creative storytelling, and live sports and event production. Mark Mayne reports.

Latest Feature
IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: