IBC2024 Accelerator Project: AI Media Production Lab

The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.

As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.

The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.

In preparation for his IBC2026 conference session, Tim Forrest, Head, Content Delivery, Commercial Innovation, ITN, argues that AI’s value really lies beyond the hype and inside the archive.

FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.