LED walls, virtual floors and AR politicians to engage audiences like never before as part of broadcaster’s comprehensive election night coverage.
The hub of Sky’s Election Night is Sky Studios’ Studio 4 commonly used for Monday Night Football (MNF), Formula 1, NFL and boxing. Described by Ben Fisher, Head of Sky News Studio Output as “a 360-degree immersive space making a brilliant canvas for storytelling and data,” he explains that “as soon as we saw it on air we thought, hang on a minute, this is built for an election.”
Zonal marking
Sky News has split the studio into four zones. The large curved LED which acts as the backdrop for MNF will be the main presentation space for anchors Kay Burley, Beth Rigby, and Trevor Phillips, with Andy Burnham and Ruth Davidson as pundits. This will feature a screen dubbed the ‘window to the world’, featuring a mosaic of live feeds from 102 constituency counts.
The central zone is referred to as the ‘disco floor’, filled with a giant virtual map of the UK populated by results through the night. Ed Conway, Sky News’ Economics and Data Editor, will head this analysis zone and be able to call up AR characters such as MPs Grant Shapps and Penny Mordaunt.
“One of our big reveals on the night is we’ve made a life-size AR model of Rishi Sunak and Keir Starmer,” Fisher says. “You know when you see AR footballers appear to walk out and make a gesture? Well, we got [the party leaders] to do that while they were in Grimsby for our leader’s debate on June 12.
“We’ve made a full-size 360 model of them. Their eyes will follow you around the room, the camera can get up close and personal. They’ll pop up variously through the night...
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere: Streamlining live channel delivery at a global scale
In pursuit of a multi-destination channel delivery system that was more reliable, scalable, and cost-effective, Okast has integrated Zixi’s software-defined video platform.
IBC Accelerators: Ultra-Low Latency Live Streaming at Scale
With the potential shutdown of digital terrestrial and satellite television in view, broadcasters are focusing on ways to deliver live television over public IP networks without losing the latency, stability, or quality that audiences expect.
IBC2025: Key takeaways from the IBC x Google Cloud Hackfest dry run
Content creation will be increasingly democratised by the transformative power of AI, but the potential to deliver new types of content and inspire a new generation of media creatives is arguably the greatest prize, according to experts at the IBC x Google Cloud Hackfest dry run.
ScreenSkills e-learning: Pulling back the curtain on post-production
ScreenSkills’ latest e-learning initiative aims to demystify, educate and expand the world of post-production across all levels of the industry. John Maxwell Hobbs reports.
 - source - Roku.jpg)
IBC Conference: Roku on the value of out-of-app discovery
Watching TV is not supposed to be hard. It should be pleasurable, but the industry has tied itself in knots as content and platforms fragment then coalesce in the shift to streaming.
