LED walls, virtual floors and AR politicians to engage audiences like never before as part of broadcaster’s comprehensive election night coverage.
The hub of Sky’s Election Night is Sky Studios’ Studio 4 commonly used for Monday Night Football (MNF), Formula 1, NFL and boxing. Described by Ben Fisher, Head of Sky News Studio Output as “a 360-degree immersive space making a brilliant canvas for storytelling and data,” he explains that “as soon as we saw it on air we thought, hang on a minute, this is built for an election.”
Zonal marking
Sky News has split the studio into four zones. The large curved LED which acts as the backdrop for MNF will be the main presentation space for anchors Kay Burley, Beth Rigby, and Trevor Phillips, with Andy Burnham and Ruth Davidson as pundits. This will feature a screen dubbed the ‘window to the world’, featuring a mosaic of live feeds from 102 constituency counts.
The central zone is referred to as the ‘disco floor’, filled with a giant virtual map of the UK populated by results through the night. Ed Conway, Sky News’ Economics and Data Editor, will head this analysis zone and be able to call up AR characters such as MPs Grant Shapps and Penny Mordaunt.
“One of our big reveals on the night is we’ve made a life-size AR model of Rishi Sunak and Keir Starmer,” Fisher says. “You know when you see AR footballers appear to walk out and make a gesture? Well, we got [the party leaders] to do that while they were in Grimsby for our leader’s debate on June 12.
“We’ve made a full-size 360 model of them. Their eyes will follow you around the room, the camera can get up close and personal. They’ll pop up variously through the night...
You are not signed in
Only registered users can read the rest of this article.
ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.
Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
 SR.jpg)
Thelma Schoonmaker: “I have the best job in the world”
Three-time Academy Award-winning editor Thelma Schoonmaker treated IBC2025 to an intimate and insightful overview of her storied career.
Evan Shapiro: “Netflix knows who its competition is”
IBC Conference: Evan Shapiro returned to IBC to remind content companies that their first priority is to go where the audience is.
IBC2025: What to look out for on Day 4
With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.
