Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows is one of the eight challenges in this year’s cohort for the IBC2024 Accelerator Media Innovation Programme. The project is championed by Paramount Global and includes participant HAND (Human and Digital)
The project tackles the evolving disruption within the media and entertainment industry, specifically focusing on the challenges associated with talent authentication in the digital landscape.
“While the threat of fraudulent deepfakes in media and entertainment has the potential to create an erosion of trust, loss of revenue, and automated disinformation, there is another, more positive story about AI talent that deserves elevation and exploration,” says Will Kreth, CEO of HAND, the company proposing the challenge.
Referring to some of the outcomes from the recent talent strike in the US, Kreth points to...
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