Landmarks Around Paris Ahead Of The Summer Olympics

Paris 2024: Dynamic studios and multilingual reporting to deliver games to 47 markets

Scott Young, Warner Bros. Discovery (WBD) Sports, Europe, explains how on-the-ground coverage and dynamic studio setups are key to delivering Paris 2024 in 19 languages.

In its first Summer Olympic Games since merging in 2022, Warner Bros. Discovery (WBD) is preparing for what it believes is the most unique broadcast operation of any rights holder from Paris.

Like other broadcasters, it is promising to deliver all 3,800 hours of live competition that host agency Olympic Broadcasting Services (OBS) will produce, but unlike, say NBC, it will tailor it to 19 languages across 47 markets.

“That would arguably be what sets us apart from any other broadcaster,” says Scott Young, Group SVP, Content, Production and Business Operations at WBD Sports, Europe. “The principal idea is, how do you create a plug-and-play dynamic platform that isn’t wedded to any one studio, or any particular camera, which is only for that market? How do you make it work across 47 markets?”

Recent Olympics covered...

Latest Feature
(L-R) Session host Maria Ingold, mireality, with Avi Saxena, WBD, and Simon Farnsworth, ITV

CTO Roundtable: WBD and ITV chart the future of AI in media

From semantic search to automated highlights, AI is moving beyond hype. At IBC2025’s CTO Roundtable, Warner Bros. Discovery (WBD) CTO Avi Saxena and ITV CTO Simon Farnsworth unpacked 250 live use cases, new ad-tech platforms, the need for genAI-native skills, and how cultural resistance is shaping the future of broadcast innovation.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: