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The democratisation of pro-grade production technology and access to high-quality streaming has prompted a massive step-change for the quality and impact of corporate media, writes David Davies.
Perfectly summarising the impulses driving many companies’ approach to the production and dissemination of content at present, Steve Wind-Mozley, Chief Marketing Officer of live video transmission and video streaming solutions provider LiveU, proffers: “Content is a vector of value, and whether it’s audio, visual or video content forms – I’m going to call them all ‘stories’ – they can be massively powerful communication tools. Put the right piece of content in front of the right customer at the right time, and good things happen.”
But as Wind-Mozley also notes, there is more competition for eyeballs than ever before, not least on smartphones where...
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IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
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The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
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The journey to AI: Tim Forrest on making ITN’s archive ready for the future
In preparation for his IBC2026 conference session, Tim Forrest, Head, Content Delivery, Commercial Innovation, ITN, argues that AI’s value really lies beyond the hype and inside the archive.
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Creators: The new sports gatekeepers
FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.
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ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
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