.png)
The democratisation of pro-grade production technology and access to high-quality streaming has prompted a massive step-change for the quality and impact of corporate media, writes David Davies.
Perfectly summarising the impulses driving many companies’ approach to the production and dissemination of content at present, Steve Wind-Mozley, Chief Marketing Officer of live video transmission and video streaming solutions provider LiveU, proffers: “Content is a vector of value, and whether it’s audio, visual or video content forms – I’m going to call them all ‘stories’ – they can be massively powerful communication tools. Put the right piece of content in front of the right customer at the right time, and good things happen.”
But as Wind-Mozley also notes, there is more competition for eyeballs than ever before, not least on smartphones where...
You are not signed in
Only registered users can read the rest of this article.
_ Private 3G (1).jpg)
IBC Accelerators – Conquering the Air(waves): Private 5G from Land to Sea to Sky
The ‘Conquering the Air(waves): Private 5G from Land to Sea to Sky’ Accelerator project explores how deploying private 5G networks, particularly through airborne and mobile solutions, can dramatically transform live broadcast production.
Edinburgh TV Festival: TV tourists, the Trump effect and YouTube
British TV is in the midst of generational transformation and for better or for worse, is ever more directly affected by the global TV industry.
Content Everywhere: Streamlining live channel delivery at a global scale
In pursuit of a multi-destination channel delivery system that was more reliable, scalable, and cost-effective, Okast has integrated Zixi’s software-defined video platform.
IBC Accelerators: Ultra-Low Latency Live Streaming at Scale
With the potential shutdown of digital terrestrial and satellite television in view, broadcasters are focusing on ways to deliver live television over public IP networks without losing the latency, stability, or quality that audiences expect.
IBC2025: Key takeaways from the IBC x Google Cloud Hackfest dry run
Content creation will be increasingly democratised by the transformative power of AI, but the potential to deliver new types of content and inspire a new generation of media creatives is arguably the greatest prize, according to experts at the IBC x Google Cloud Hackfest dry run.
