Creator Economy | IBC365

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Rafi Cohen, Manager, Video Markets Tracker, 3Vision

FAST is the next frontier of creator domination

‘The creator world is being disrupted’, Shapiro tells IBC

Creators: The new sports gatekeepers

As brands become media companies, success depends on creating authentic, entertaining content that earns attention and reaches the right audiences

Banijay’s Adam Kaczmarski: “Brand is the enabler of the entertainment”

YouTube launched in February 2005 with a mission to give everyone a voice and show them the world

YouTube’s Marc Heufelder: Moving to the front of the pack

The team sold out Wembley, 90,000 seats, twice. Across all of its charity matches, the Sidemen helped raise over £14m for their chosen causes.

Sidemen's Tim Haubeil: “Accept that the viewer is an intelligent being”

Virtue EU: “Brands… can start to build universes”

Bluey Book Reads

Bluey’s Simon Clarke: “Attention is abundant, but emotional connection is scarce”

According to the Olsberg•SPI report, the Digital Content Creator sector contributes more than £2.2bn to UK GDP

ScreenSkills and BBC report calls for greater support for digital content creators

Expanded Future Tech to showcase the very best in innovation, technology and talent

Sociate AI targets the relevance gap in AI-generated advertising

IBC2026 showfloor programme: Innovators and technology leaders take to the stage

Innovation Awards: Investigating 2026’s Content Creation finalists

Disney and TikTok strike short form content deal

DJI launches dual-lens Osmo Pocket 4P gimbal camera

PRS appoints Google exec Ben McOwen Wilson as CEO

UK TV industry advocates out-of-hours guidelines

Rise to host Speak with Confidence workshop