.jpg)
FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.
You are not signed in
Only registered users can read the rest of this article.
 (2).jpg)
ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
.jpg)
IBC2026: What to look out for on Day 2
Day two at IBC2026 has arrived, with the opportunity to hear from the industry’s leading media and entertainment experts and gain a glimpse of the future.
.jpg)
Women’s football drives innovation as league expands
IBC2026 session report: The Women’s Super League’s (WSL) rapid growth globally is forcing the organisation to rethink how it distributes and commercialises its content, said Zarah Al‑Kudcy, Chief Revenue Officer, WSL.
.jpg)
TV is YouTube’s fastest-growing platform, IBC2026 session reveals
When speaking at the IBC2026 conference, it became clear that YouTube is now a TV‑first cultural stage, and broadcasters, operators, and platforms should rethink collaboration rather than competition.
.jpg)
AI driving hyperpersonalisation at scale, agree IBC2026 panel
Kicking off in the Showcase Theatre on Friday morning, a fast-paced discussion titled “AI-native media operations: Rethinking the content supply chain for growth” saw a four-man panel, moderated by Daniel Farrell, Managing Director, Communications, Media Lead, UKand Ireland, Accenture, take on the complexities of the content supply chain today and how to extract additional value in a fast-paced industry.
.jpg)
.jpg)
.jpg)