IBC2026 speaker Adam Kaczmarski, Creative Producer, Electric Robin, explains why successful branded entertainment must put audiences before products, measure emotional engagement, and give creative partners room to tell compelling stories.
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CNN’s Alex Charalambides: Truth will become the asset
Alex Charalambides, Senior Vice President, Chief Technology Officer, CNN, brings digital reinvention to the IBC2026 stage.
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YouTube’s Marc Heufelder: Moving to the front of the pack
IBC2026 Conference: Marc Heufelder, Country Manager, Product Partnerships DACH, YouTube, explains how YouTube is increasingly collaborating with broadcasters.
Particle6: “Why would anyone replace a real actor on set with an AI actor?”
As the Founder and CEO of Particle6 – the organisation behind the controversial ‘AI A-lister’ Tilly Norwood – Eline Van der Velden has already demonstrated all three abilities cited in her IBC Conference session title, writes David Davies.
Sidemen's Tim Haubeil: “Accept that the viewer is an intelligent being”
As he prepares to take the IBC2026 Conference stage, Tim Haubeil, Channel Director, Sidemen Entertainment, reveals his role in growing one of the world’s largest and most attentive creator followings in a deeply saturated market.
Meta’s Will Pithers: “The ultimate goal is to get into the group chat”
As he prepares to take the IBC2026 Conference stage, Will Pithers, Strategic Partner Manager for Sport at Meta, shares his formula for sports publishers to turn overlooked content into real social media success.
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