Adobe Max London took place next to The O2, formerly known as The Millenium Dome

AI meets moodboards: Adobe debuts next-gen Firefly tools

Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.

Adobe MAX London saw the launch of the Firefly browser-based app, what Adobe describes as an ‘all-in-one home for AI-assisted content ideation, creation and production’. It showed off an enhanced ‘Ultra’ version of Firefly Image Model 4 and the GE version of its Firefly Video Model – but also announced it is giving...

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Content Everywhere: Maintaining clarity on cloud

While most streaming companies have embraced the cloud, many are still figuring out how to use it effectively. Moving to the cloud is a strategic shift that requires ongoing investment and a change in mindset. So says Bart Lozia, CEO of Spyrosoft BSG, on the topic of current and future cloud adoption strategies in the Content Everywhere industry.

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