Wary eye on AI: Post cautiously embraces new generation of tools
Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.
Michael Burns has spent 25 years as a journalist and editor in broadcast, film, design, and interactive media. Alongside roles such as Managing Editor of the IBC Daily, his freelance work appears widely across print and digital platforms. He’s also a regular copywriter for the film, broadcast, and tech industries, an author of books on digital art and multimedia, and occasionally takes on producer roles for digital agencies and conferences.
Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.
Scotland’s virtual production scene is taking root with fresh initiatives to expand skill sets, create studio space, and incorporate LED volumes and other burgeoning immersive real-time technologies. Michael Burns reports.
There are many visually attractive, accessible and innovative stands at IBC2024, and the IBC Stand Design Awards celebrate the very best among them all. All stands across the IBC Show were considered and yesterday the four winners were announced across four categories.
Marking its 50-year milestone, Ross Video is set to have a major presence at IBC2024, including the European debut of an extensive line-up of products and technologies.
The Edinburgh TV Festival, the annual shindig of the movers, shakers, and changemakers of the British television industry, took place last week and change was very much on the schedule, reports Michael Burns.
Last week, Deepa Subramaniam, Adobe’s Vice President of Product Marketing for Creative Cloud, was excited to reveal Adobe’s Firefly generative AI model at Adobe MAX London. Michael Burns questions her about the fears and hopes this new influence will have on post production.
It’s day one of IBC2023 and already there are a host of announcements to welcome showgoers to the RAI: new product launches, big company news and innovations have all been revealed to kick off the show.
There was much to be concerned about at the recent Edinburgh TV Festival, but as Michael Burns reports there were also some bright sparks to cheer the industry.
The VP of Unity Wētā Tools gets under the skin of 3D content creation, and emphasises the value of real time in conversation with Michael Burns.
The rapid growth of OTT media services may be offering more choice for consumers and more opportunities for content producers, but is it harming the planet in the process?