Michael Burns

New features and workflow innovations for Adobe’s video tools, Premiere Pro, After Effects and Frame.io, are being unveiled at IBC, as well as Premiere for iPhone.

A content data platform that “will redefine how media is created, managed, and monetised” is being introduced by Avid at IBC. Avid Content Core, a cloud-native, open and extensible production platform, unifies asset identity, ingest, storage, metadata, orchestration, and rights information into a single intelligent layer. It manages media assets and processes as interconnected data rather than isolated files.

Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.

Michael Burns provides a whistle-stop tour of some of the latest AI tools for post-production, and explores how post houses are cautiously approaching the technology.

Scotland’s virtual production scene is taking root with fresh initiatives to expand skill sets, create studio space, and incorporate LED volumes and other burgeoning immersive real-time technologies. Michael Burns reports.

There are many visually attractive, accessible and innovative stands at IBC2024, and the IBC Stand Design Awards celebrate the very best among them all. All stands across the IBC Show were considered and yesterday the four winners were announced across four categories.

Marking its 50-year milestone, Ross Video is set to have a major presence at IBC2024, including the European debut of an extensive line-up of products and technologies.

The Edinburgh TV Festival, the annual shindig of the movers, shakers, and changemakers of the British television industry, took place last week and change was very much on the schedule, reports Michael Burns.

Last week, Deepa Subramaniam, Adobe’s Vice President of Product Marketing for Creative Cloud, was excited to reveal Adobe’s Firefly generative AI model at Adobe MAX London. Michael Burns questions her about the fears and hopes this new influence will have on post production.

It’s day one of IBC2023 and already there are a host of announcements to welcome showgoers to the RAI: new product launches, big company news and innovations have all been revealed to kick off the show.