A show that mixes a vast number of different business areas shouldn’t work, but it does because the underlying technology is finally integrated.
ISE 2026 in Barcelona attracted a record 92,000 attendees as the remarkable rise of professional AV shows no sign of slowing down. In the 22 years since the first ISE event drew 3500 people to Geneva, the proAV industry has professionalised and matured. Numbers this year were undoubtedly boosted by the permanent closure of 30-year-old exhibition Prolight + Sound, but, beyond this, what was particularly noticeable about this iteration of ISE was that this is now an industry confident in its identity.
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