Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.
Trump didn’t just cast a shadow over NAB2025, he sucked the air from the room. According to initial figures from NAB, 55,000 turned up in Vegas this year, 6,000 fewer than 2024 and a far cry from the record 92,000 who participated in 2019. Tariffs were the talk of the town as economic uncertainty gripped an industry already challenged to make ends meet.
“What the hell are we doing here?” asked NAB’s opening keynote speaker Stephen A Smith who was presumably booked because he’s ESPN’s leading broadcaster. Since he’s also considering a presidential run in 2027 there were overt political messages too...
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Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
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FlightStory: Forget the creator economy, this is the era of the creator founder
When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
IBC Accelerators: A Framework for Generative AI in Broadcasting
The project aims to develop and explore a framework for leveraging generative AI to create media content such as scripts, animations, and adverts, streamlining workflows and enhancing audience engagement.
Content Everywhere: Sustaining sustainability
Environmental, social and governance (ESG) strategies have come into sharp focus in recent months, although often for the wrong reasons. Indeed, in some areas there has been a bonfire of diversity, equity and inclusion (DEI) agendas amid US political pressure to scrap such policies, and environmental targets have also come under scrutiny.
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AI and copyright: How precarious is the legal landscape for creatives?
With parts of the EU AI Act coming into force earlier this year, it’s a timely moment to assess the legal outlook for AI and the media. But is there a danger that, in some regards, it could already be a case of too little, too late?
