Artist led, AI driven, fan-first media show the way forward at a NAB show dominated by tariff-suffering hardware vendors and advertiser weakened broadcast.
Trump didn’t just cast a shadow over NAB2025, he sucked the air from the room. According to initial figures from NAB, 55,000 turned up in Vegas this year, 6,000 fewer than 2024 and a far cry from the record 92,000 who participated in 2019. Tariffs were the talk of the town as economic uncertainty gripped an industry already challenged to make ends meet.
“What the hell are we doing here?” asked NAB’s opening keynote speaker Stephen A Smith who was presumably booked because he’s ESPN’s leading broadcaster. Since he’s also considering a presidential run in 2027 there were overt political messages too...
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Call my agent: Agentic AI begins buying media advertising
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6G-Holonet: Bringing Star Trek’s comms system to reality
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ULL-timate goal: How streamers are prioritising ultra-low latency
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RTS Convention: “The prize for standing still simply isn't an option”
AI was largely sidelined at the annual RTS gathering where the fate of public service media took precedence. Adrian Pennington reports.
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