Digital engineering specialist Nagarro is unveiling its AI-based media and advertising ecosystem in Future Tech in Hall 14.
A key element of the showcase is the Fluidic Wall, which Nagarro describes as an immersive experience demonstrating its suite of AI accelerators.
These services span intelligent storyboarding, creative generation, metadata enrichment, workflow automation with agentic AI, personalised recommendations, campaign optimisation, advanced QA and media forecasting, it says.
Kunal Bhandari, Head of Media Practice at Nagarro, said: “We act as AI enablers for media houses. Our strength lies in stitching together the entire media value chain with AI and automation – enhancing operational efficiency, accelerating time-to-market and enabling smarter decision-making across the board.”
Rahul Mahajan, Business Unit Head, Team Digital at Nagarro, added: “Personalisation is not just a feature, it’s the foundation of modern content engagement. We ensure every solution is built around the audience, delivering experiences that truly resonate.”
Nagarro is also showing its capabilities in fan engagement, “helping brands gamify loyalty, deepen emotional connections and craft immersive experiences that inspire lasting audience relationships”, the company said.
Stand Number: 14.A52
Company: Nagarro
Caerus brings new abilities to camera work
It is not easy working in broadcasting if you’re disabled, as Chris Lynch has discovered during his 20 years in the industry. He wanted to be a camera operator and DoP, “but there are so many physical barriers that prevent people with disabilities from taking on these roles”.
Phont makes subtitles work harder
For German startup Phont, subtitles simply aren’t working hard enough, and it is on a mission to make them way more expressive.
Blackmagic Design launches ProDock
Making it even easier to use as a fully featured production camera, Blackmagic Design is launching Blackmagic Camera ProDock, a new dock that adds professional camera connections to iPhone 17 Pro and iPhone 17 Pro Max.
Apantac takes a Smart approach to IP
Apantac is showing an ST 2110 workflow, plus a compact new multi-codec 16-channel HDMI to Dante converter.
Audinate focuses on Dante interoperability
Expanding its support for SMPTE ST 2110-30 and AES67, Audinate is aiming to further strengthen Dante’s integration with broadcast networks at IBC2025.