AI-Media ties with Lightning International on FAST

According to the release, the partnership aims to address key challenges for FAST platforms, such as delivering premium, localised content to a global audience and increasing accessibility for all viewers.

It will use AI-Media’s LEXI and LEXI Translate products to localise content in real-time with live-translated captions burned directly into the feed, making it accessible in over 50 languages.

For example, a channel previously limited to English-speaking markets could reach viewers worldwide by offering live-translated captions in French, German, Italian, Japanese, and more. This opens new distribution channels, expands viewership, and enables content monetisation in previously inaccessible markets, AI-Media said.

Tony Abrahams, CEO of AI-Media, said: “This partnership with Lightning International is a game-changer for the FAST industry. By making premium content accessible and localised in real-time, we are helping platforms grow audiences and increase revenue while making global content truly inclusive.”