With the sustainability of streaming climbing higher on the industry agenda, Ateme is proselytising the benefits of an audience-aware approach, as Dan Patton, the company’s VP Product – Origination and Delivery, explains to IBC365.
Streaming, as everyone is now aware, is very demanding on networks and requires lots of power. Content service providers meanwhile are under pressure to keep costs low and meet sustainability goals. So how to square that circle?
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Enginelab and the new breed of cloud post-producer
It takes a brave soul to launch a new VFX facility given the meltdown at one of the industry’s largest, but creative entrepreneurs conversant with cloud economics are confident that there are excellent opportunities to be grasped.
Saleha Williams: ‘The industry is changing and IABM needs to as well’
The recently appointed CEO of the International Trade Association of Broadcast & Media Technology (IABM), Saleha Williams, has combined creative, commercial and technological interests in media throughout her career. As David Davies discovers, this means she is ideally placed to deliver “transformational change” at IABM.
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Juno Innovations to bring VFX at scale closer to home
Moving VFX workflows to the cloud has proved challenging, but a US-based startup could be about to change that. Adrian Pennington reports.
Freely highlights HbbTV’s role in evolution to all-IP future
As more UK consumers decline to connect their TVs to an aerial, UK broadcasters are looking to the Freely platform to ensure their continued relevance. CTO Orf Warr explains the technology choices underpinning the platform.
One4HDD: Further R&D in 5G broadcast dependent on government priorities
Hot on the heels of a successful demonstration at Brands Hatch, DTG’s Alex Buchan discusses the evolution of the 5G One4HDD project and how it may yet progress beyond its official 31 March ending, providing fresh government funding falls the right way. George Jarrett reports.
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