Immersive experience venues are changing the face of live events and the Madison Square Garden Sphere aims to top the lot by creating a new entertainment medium, writes Adrian Pennington
MSG Entertainment owns iconic venues including New York’s Madison Square Garden, Radio City Music Hall and The Chicago Theatre but with the MSG Sphere it aims to rewrite what it means to go to a live event. It has invented a whole new video format and production workflow for the world’s highest resolution and largest ever curved screen.
When it opens a year from now at The Venetian, Las Vegas, the $1.9 billion Sphere will not only be the largest spherical structure in the world but will claim the world’s highest resolution LED screen, sporting more than...
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Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
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Thelma Schoonmaker: “I have the best job in the world”
Three-time Academy Award-winning editor Thelma Schoonmaker treated IBC2025 to an intimate and insightful overview of her storied career.
Evan Shapiro: “Netflix knows who its competition is”
IBC Conference: Evan Shapiro returned to IBC to remind content companies that their first priority is to go where the audience is.

IBC2025: What to look out for on Day 4
With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.

ProSiebenSat’s Thomas Gruber: “The answer isn’t more polish, it’s more human”
IBC Conference: ProSiebenSat 1 PULS 4’s Thomas Gruber and Fremantle’s Jens Richter explored how broadcasters can survive and thrive in an AI-driven, social media-saturated landscape.