Immersive experience venues are changing the face of live events and the Madison Square Garden Sphere aims to top the lot by creating a new entertainment medium, writes Adrian Pennington
MSG Entertainment owns iconic venues including New York’s Madison Square Garden, Radio City Music Hall and The Chicago Theatre but with the MSG Sphere it aims to rewrite what it means to go to a live event. It has invented a whole new video format and production workflow for the world’s highest resolution and largest ever curved screen.
When it opens a year from now at The Venetian, Las Vegas, the $1.9 billion Sphere will not only be the largest spherical structure in the world but will claim the world’s highest resolution LED screen, sporting more than...
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