Immersive experience venues are changing the face of live events and the Madison Square Garden Sphere aims to top the lot by creating a new entertainment medium, writes Adrian Pennington
MSG Entertainment owns iconic venues including New York’s Madison Square Garden, Radio City Music Hall and The Chicago Theatre but with the MSG Sphere it aims to rewrite what it means to go to a live event. It has invented a whole new video format and production workflow for the world’s highest resolution and largest ever curved screen.
When it opens a year from now at The Venetian, Las Vegas, the $1.9 billion Sphere will not only be the largest spherical structure in the world but will claim the world’s highest resolution LED screen, sporting more than...
You are not signed in
Only registered users can read the rest of this article.
IBC Accelerator: Agentic AI for live sports
With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.
.jpg)
Innovation Awards: Stories behind Content Everywhere finalists
The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.
Edinburgh TV Festival 2026 review: So long, and thanks for all the views
As this year's edition of the TV Festival is the last to be held in Edinburgh before the move to Manchester, change in many forms featured high on the agenda. The message was that change is not just coming, it's already here – so deal with it.
.jpg)
Sir Gary Oldman: “There’s an anxiety going into any project”
With the Edinburgh TV Festival’s Global Icon Award in hand, Sir Gary Oldman delivered a candid acceptance speech, revealing how his unique techniques, mindset, and early experiences in the industry brought his most iconic roles to life.
.jpg)
Innovation Awards: Social Impact finalists deep dive
From UN-led dialogues on AI safety and ethics to automatic broadcast-grade sign language for live streaming, the Social Impact category is a tight race. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, analyses the judging panel’s top three competitors.
 (1).png)
