Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
In an increasingly crowded video landscape, viewers can now scroll through an endless stream of clips at any moment of the day. Content Everywhere companies agree that short-form video is now key to how younger audiences discover and engage with content. These companies see it not only as a promotional tool, but also as an increasingly important part of the viewing or discovery funnel. However, while it holds many possibilities and opportunities, they also highlight concerns about the current and future implications of this trend...
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