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From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
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Creators: The new sports gatekeepers
FIFA may have earned a reputation for strictly controlling the press, but its access-all-access approach to creators this summer has set a new bar for social media engagement in sports.
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ScreenSkills research: AI, job losses, and the skills gap
IBC2026 session report: Over half of this industry’s workforce is currently out of work in the UK, according to recent research by ScreenSkills.
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IBC2026: What to look out for on Day 2
Day two at IBC2026 has arrived, with the opportunity to hear from the industry’s leading media and entertainment experts and gain a glimpse of the future.
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Women’s football drives innovation as league expands
IBC2026 session report: The Women’s Super League’s (WSL) rapid growth globally is forcing the organisation to rethink how it distributes and commercialises its content, said Zarah Al‑Kudcy, Chief Revenue Officer, WSL.
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TV is YouTube’s fastest-growing platform, IBC2026 session reveals
When speaking at the IBC2026 conference, it became clear that YouTube is now a TV‑first cultural stage, and broadcasters, operators, and platforms should rethink collaboration rather than competition.
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