The XR Sports Alliance (XRSA) has announced its third cohort of members including MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22.
The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members are Accedo, Qualcomm Technologies and Host Broadcast Services (HBS).
Michael Lantz, CEO of Accedo Group, said: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”
The XRSA said its experimentation framework has now been deployed for the first time with E1, the world’s first all-electric race boat championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways.
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