The XR Sports Alliance (XRSA) has announced its third cohort of members including MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22.
The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members are Accedo, Qualcomm Technologies and Host Broadcast Services (HBS).
Michael Lantz, CEO of Accedo Group, said: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”
The XRSA said its experimentation framework has now been deployed for the first time with E1, the world’s first all-electric race boat championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways.
Zixi appoints Greg Cox as sales director
IP video delivery technology specialist Zixi has announced the appointment of Greg Cox as its sales director for the US West Coast. Zixi said this strategic hire reinforces its commitment to expanding its market presence in North America’s fastest-growing media technology markets.
Ultra HD Forum to merge with Streaming Video Technology Alliance
The Ultra HD Forum (UHDF) and the Streaming Video Technology Alliance (SVTA) have confirmed plans to integrate their organisations, with the UHDF banner moving under the SVTA umbrella.
Swift and Wowza bring streaming to remote locations
Remote content delivery specialist Swift has partnered with video streaming infrastructure provider Wowza to bring what they describe as high-quality streaming to the most bandwidth-constrained and infrastructure-limited environments on Earth.
Big Blue Marble picks 3SS for Android TV
3 Screen Solutions (3SS) said it has been selected by Big Blue Marble to provide the Android TV custom launcher and apps for Android TV, Samsung and LG smart TV platforms for its TV-as-a-service platform.
Bitmovin augments player testing system with AI
Video streaming software provider Bitmovin said its internal playback stream testing system for the Bitmovin Player now uses AI analysis, enabling it to process over one million stream tests every week.
