The XR Sports Alliance (XRSA) has announced its third cohort of members including MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22.
The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members are Accedo, Qualcomm Technologies and Host Broadcast Services (HBS).
Michael Lantz, CEO of Accedo Group, said: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”
The XRSA said its experimentation framework has now been deployed for the first time with E1, the world’s first all-electric race boat championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways.
BBC Chairman apologises for error of judgement: US President threatens legal action
In a shock move on Sunday evening, BBC Director-General Tim Davie and BBC News CEO Deborah Turness tendered their resignations following a series of events revolving around an edit of Donald Trump’s speech during the US Capitol riots.
AWS to launch Fastnet transatlantic cable
Amazon Web Services (AWS) will launch Fastnet, a new transatlantic subsea fibre optic cable system connecting the US and Ireland.
Phantom Media Group launches to house five VFX studios, including Milk and Lola Post
India’s Phantom Digital Effects is bringing together visual effects studios Milk, Lola Post, Tippett Studio, PhantomFX, and SpectrePost together under a new umbrella group called Phantom Media Group.
Warner Bros Discovery reveals $148m third quarter loss amid sale interest
Warner Bros Discovery posted a bigger-than-expected quarterly loss in its third quarter results this week, just as the company is fielding interest from potential buyers.
.jpg)
ITV confirms talks with Comcast
ITV has entered into discussions over the sale of its media and entertainment broadcasting arm to Comcast, the owner of Sky.
