The XR Sports Alliance (XRSA) has announced its third cohort of members including MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR, and Nexus Studios, bringing the total member count up to 22.
The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members are Accedo, Qualcomm Technologies and Host Broadcast Services (HBS).
Michael Lantz, CEO of Accedo Group, said: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities—from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”
The XRSA said its experimentation framework has now been deployed for the first time with E1, the world’s first all-electric race boat championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports—testing over 20 different immersive camera angles to capture the action in entirely new ways.
Disney+ takes global rights to Formula E
Disney+ is to become the global streaming home of Formula E, the all-electric motorsports championships.
Google TV upgrades Freeplay streaming service
Google is upgrading its US free streaming service Google TV Freeplay, adding on-demand video to its FAST channel offering.
iPhone users outspend Android users on booming micro-dramas
iPhone users spend around 40% more on micro-drama apps than Android users, according to Omdia research, challenging common assumptions about who consumes and pays for the rapidly growing form of entertainment.
.jpg)
Full IBC2026 conference agenda: Innovators and technology leaders take to the stage
Exploring the three core pillars of IBC2026 – shifting business models, transformative tech, and people and purpose – this year's free-to-attend showfloor content programme will address the biggest issues impacting the global media and entertainment community.
OBS to receive IBC2026 International Honour for Excellence
IBC will present the International Honour for Excellence (IHFE) to Olympic Broadcasting Services (OBS) – recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry.
 (1).png)
