Google’s generative filmmaking tool Veo 3 sparks Hollywood exploration but creative ownership remains in flux.
Barely a year after initial release Google DeepMind’s AI text-to-video technology Veo has reached version 3, and by all accounts, it’s a game changer in auto-generating cinematic content, so much so that studios Sony Pictures, Warner Brothers, Disney, Paramount and Universal are clubbing together to make a short AI film to learn what the tech can do...
You are not signed in
Only registered users can read the rest of this article.
IBC Accelerators: AI Assistance Agents in Live Production
The IBC Accelerator project envisions AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation.
Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
.jpg)
FlightStory: Forget the creator economy, this is the era of the creator founder
When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
IBC Accelerators: A Framework for Generative AI in Broadcasting
The project aims to develop and explore a framework for leveraging generative AI to create media content such as scripts, animations, and adverts, streamlining workflows and enhancing audience engagement.
Content Everywhere: Sustaining sustainability
Environmental, social and governance (ESG) strategies have come into sharp focus in recent months, although often for the wrong reasons. Indeed, in some areas there has been a bonfire of diversity, equity and inclusion (DEI) agendas amid US political pressure to scrap such policies, and environmental targets have also come under scrutiny.
.jpg)