As audiences move between television, mobile, social, and immersive platforms, media organisations must create connected experiences that expand engagement without multiplying production costs.
The modern media audience does not move neatly from one platform to another. A viewer may watch a live programme on television, check statistics on a mobile app, comment through social media, and later explore additional footage on an on-demand service. Increasingly, these activities form a single experience in the viewer’s mind, even if the media organisation still manages them as separate products.
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