Genies

Talking pictures: How agentic AI could reshape the media landscape

Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.

Latest Feature
Vincent Grivet Chairman of the HbbTV Association

Premium content: HbbTV formalises integration of popular DRM systems

Vincent Grivet, Chairman of the HbbTV Association, reveals how a new digital rights management (DRM) specification will enable the reliable and secure delivery of premium content via HbbTV-based services, especially for applications approaching the complexity and content protection demands of video-on-demand (VOD) platforms.

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Accelerators

IBC Incubator 2025: Changing the Game Again

The all-new IBC Incubator 2025: Changing the Game Again levels up in multiple different ways. The core concept is a wide-ranging extension of the 2024 Accelerator ‘AI Media Production Labs’, retaining several of the veteran Champions and Participants, but also widening industry engagement.

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