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Talking pictures: How agentic AI could reshape the media landscape

Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.

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IBC2026: What to look out for on Day 4

IBC2026: What to look out for on Day 4

As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls

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