Software studios: How inevitable is fully software-defined production?
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.

As well as being a music producer and composer, John Maxwell Hobbs is CEO of music tech startup Streamline, media consultant and the former Head of Technology at BBC Scotland.
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.
Top industry experts from the DTG, BBC, and more sat down with IBC365 to discuss how broadcasters plan to thrive in a time of heightened competition, viewer expectations, and constrained budgets.
More than 200 industry leaders gathered at BBC Broadcasting House for the 2026 IBC Accelerators Kickstart Day, that took place on 25 February.
IBC2025’s Accelerator cohort delivered some of the most ambitious demonstrations yet, featuring AI-driven production workflows, a radical rethinking of ultra-low latency streaming, and even live private 5G networks flying in an ultralight aircraft. IBC365 hears from a handful of projects to learn about life after the show.
As deepfakes become prevalent throughout the media industry, experts at the BBC, Guardian, and ITN wrestle with the implications of today’s unprecedented levels of disinformation and distrust.
Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.
The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.
IBC Conference: Hogarth Worldwide’s Francisco Lima and Orange Logic’s Jim Cavedo discussed the ways genAI is already changing creative production – and why the real breakthrough comes when it’s paired with a strong DAM foundation.
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.
IBC Conference: ProSiebenSat 1 PULS 4’s Thomas Gruber and Fremantle’s Jens Richter explored how broadcasters can survive and thrive in an AI-driven, social media-saturated landscape.