John Maxwell Hobbs

Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.

The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.

IBC Conference: Hogarth Worldwide’s Francisco Lima and Orange Logic’s Jim Cavedo discussed the ways genAI is already changing creative production – and why the real breakthrough comes when it’s paired with a strong DAM foundation.

IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.

IBC Conference: ProSiebenSat 1 PULS 4’s Thomas Gruber and Fremantle’s Jens Richter explored how broadcasters can survive and thrive in an AI-driven, social media-saturated landscape.

IBC Conference: The PGA Tour’s live moving drone with augmented reality shot tracing is rewriting the playbook for sports coverage – delivering Emmy-winning technology, immersive storytelling, and a glimpse into the future of golf broadcasting.

Silverback Films’ Jeff Wilson shared the challenges of capturing the untold story of animal parenthood, blending cutting-edge technology with timeless fieldcraft.

IBC Keynote: ABC’s Damian Cronan unveiled how the Australian public broadcaster is deploying AI through its “ABC Assist” tool. The system is designed to support staff, streamline workflows, and unlock archives, all while staying true to editorial values.

IBC Conference: Netflix’s Victor Marti and Vancouver Media’s Migue Amoedo retraced a collaboration that demanded constant adaptability – switching from ARRI to RED, pioneering HDR, experimenting with LED volumes and rear projection, and adopting AI tools for previz and digital twins.

IBC Conference: YouTube’s Justine Ryst and Channel 4’s Grace Boswood joined moderator Sasha Quadri to challenge the idea that streaming giants and traditional broadcasters are locked in competition.