In the lead-up to his IBC2026 Conference appearance, Simon Clarke, Director of Digital for Bluey at BBC Studios Digital Brands, explains how authentic collaborations, fan creativity, and localised content can transform passive audiences into active communities.
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Virtue EU: “Brands… can start to build universes”
As he prepares to take the IBC2026 Conference stage, Gau Narayanan, Managing Director, Europe at Virtue EU, explains why brands must create compelling, clearly attributable, and widely distributed entertainment if they want to compete for fragmented audiences.
Google Cloud’s Anshul Kapoor: “Technology should serve the story, not the other way around”
With IBC2026 closer than ever, Anshul Kapoor, Director, Global Media and Entertainment, Google Cloud, reveals why agentic AI is the key to unlocking slick, human-led creative processes.
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Nvidia's Jamie Allan: “We don't set out to do things on a short-term basis”
Jamie Allan, Director of AI for Sports, Ad-Tech, and Media at Nvidia, discusses the technologies and industry shifts shaping media and entertainment ahead of IBC2026.
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OBS’ CTO: AI is becoming a productivity super-booster
Ahead of his IBC2026 conference session, Sotiris Salamouris, CTO at Olympic Broadcasting Services, explains how AI is enabling new forms of sports coverage and transforming production at an unprecedented scale.
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Incoming EBU CTO: "It should be easy to collaborate with us and big tech"
A panel session at the IBC Conference will examine the challenge of innovating as technology evolves rapidly and how best to develop platforms appropriate to the needs of your content and audience.
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