In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
Telstra itself believes it is bucking the trend, even though only 25% of its 24-strong team at IBC were women. As the company concedes, there is still much more it can do, “but this percentage felt higher than many other companies with whom we met” at IBC, it says.
Roland Sars, CEO of Media Distillery, acknowledges the challenge of recruiting women for tech roles, “particularly in our specialist field of AI, which is increasingly important in media and entertainment. We have made progress with recent hires, but recognise we still have a long way to go,” he says...
You are not signed in
Only registered users can read the rest of this article.
Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
.jpg)
FlightStory: Forget the creator economy, this is the era of the creator founder
When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
IBC Accelerators: A Framework for Generative AI in Broadcasting
The project aims to develop and explore a framework for leveraging generative AI to create media content such as scripts, animations, and adverts, streamlining workflows and enhancing audience engagement.
Content Everywhere: Sustaining sustainability
Environmental, social and governance (ESG) strategies have come into sharp focus in recent months, although often for the wrong reasons. Indeed, in some areas there has been a bonfire of diversity, equity and inclusion (DEI) agendas amid US political pressure to scrap such policies, and environmental targets have also come under scrutiny.
.jpg)
AI and copyright: How precarious is the legal landscape for creatives?
With parts of the EU AI Act coming into force earlier this year, it’s a timely moment to assess the legal outlook for AI and the media. But is there a danger that, in some regards, it could already be a case of too little, too late?
.jpg)
