In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
Telstra itself believes it is bucking the trend, even though only 25% of its 24-strong team at IBC were women. As the company concedes, there is still much more it can do, “but this percentage felt higher than many other companies with whom we met” at IBC, it says.
Roland Sars, CEO of Media Distillery, acknowledges the challenge of recruiting women for tech roles, “particularly in our specialist field of AI, which is increasingly important in media and entertainment. We have made progress with recent hires, but recognise we still have a long way to go,” he says...
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