NicoElNino

M&E predictions and analysis: “It's going to be an exciting decade”

Four top media analysts reveal their data-backed assessments of 2025, as well as their predictions for 2026 and beyond.

From unprecedentedly large consolidatory moves to the nebulous implications of YouTube and AI on the M&E industry, these experts scrutinise the factors behind the largest disruptions of 2025 and lay out the best strategies for media organisations to invest in the future.

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