Welcome to the IBC2025 Live Blog, getting under the skin of the global media, entertainment, and technology industries biggest and best trade show.
Join us for the best and latest breaking news throughout the show period, with expert analysis, hot takes and behind-the-scenes insights. Even better head along to Amsterdam’s RAI in person from Sept 12-15 2025...
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Google’s Jatin Dev: “No opportunity that is worth monetising should be lost”
Google and DAZN set out with the challenge to deliver targeted ads in one of the most popular sports events of the year – and executed it flawlessly
The affinity ecosystem: Evan Shapiro on streaming, studios, and the creator economy
IBC Conference: Media cartographer Evan Shapiro joined RTS Chief Executive Theresa Wise to dissect the evolving broadcast landscape and explore how traditional broadcasters can survive in a world increasingly defined by platforms, creators, and audience control.
 Session host Maria Ingold, mireality, with Avi Saxena, WBD, and Simon Farnsworth, ITV.jpeg)
CTO Roundtable: WBD and ITV chart the future of AI in media
From semantic search to automated highlights, AI is moving beyond hype. At IBC2025’s CTO Roundtable, Warner Bros. Discovery (WBD) CTO Avi Saxena and ITV CTO Simon Farnsworth unpacked 250 live use cases, new ad-tech platforms, the need for genAI-native skills, and how cultural resistance is shaping the future of broadcast innovation.
YouTube and Channel 4 show they’re “better together”
IBC Conference: YouTube’s Justine Ryst and Channel 4’s Grace Boswood joined moderator Sasha Quadri to challenge the idea that streaming giants and traditional broadcasters are locked in competition.
How DAZN used data to tame multiple CDN’s for the FIFA Club World Cup
IBC Conference: DAZN delivered an epic number of streams during the FIFA Club World Cup. For that to be done successfully, it meant digging deep into data.
