Features
IBC Show

IBC2025 Live Blog: Day 4 - Everything you need to know

By Mark Mayne14 September 2025

Welcome to the IBC2025 Live Blog, getting under the skin of the global media, entertainment, and technology industries biggest and best trade show.

That's a wrap! The final Day 4 of IBC2025 has drawn to a close, after a busy day on the showfloor, compelling Content Everywhere presentations, as well as networking opportunities galore.

Check back below to see if you missed anything, and safe travels for those attending in person. See you next year!

—---------------------

The day 4 wrap-up video:

—---------------------

—---------------------

—---------------------

Last new tech roundup from Asus:

—---------------------

—---------------------

—---------------------

An amazing 26 in a row! We salute you sir.

—---------------------

—---------------------

—---------------------

—---------------------

—---------------------

—---------------------

A few product news highlights from the show:

 

New fixtures from Robe light the way

​​Tata Comms highlights focus on enabling sports organisations to deliver content to fans

Democratising subscription management with Cleeng Pro

Synamedia showcases Quortex Switch multi-CDN platform

Accedo previews Accedo Compose modular orchestration layer

Calrec expands Argo M console family

—---------------------

Monday 15 highlight: IBC2025 Content Everywhere

There’s some excellent sessions on today at the free Content Everywhere Hall 5 Stage:

Beyond content generation - Can AI deliver commercial benefit through efficiency and optimisation? 12:45 - 13:05  IBC Content Everywhere Hall 5 Stage
From Compliance to Monetization: How AI Speech Technology is Transforming Broadcast Workflows 13:15 - 13:35 IBC Content Everywhere Hall 5 Stage

—---------------------

Here's a quick retrospective on day 3:

—---------------------

 

IBC2025 Highlights: In conversation with Thelma Schoonmaker 

Three-time Academy Award-winning editor Thelma Schoonmaker treated IBC2025 to an intimate and insightful overview of her storied career, speaking about the art and craft of editing, her close collaboration with Martin Scorsese, and her work restoring the films of her late husband, Michael Powell.

“I have the best job in the world,” she said.

—---------------------

—---------------------

—---------------------

IBC Innovation Awards Announced

The winners of the IBC Innovation Awards 2025 were announced at a ceremony at the Amsterdam RAI yesterday evening. Awards were presented across five categories in innovation and social impact, alongside honourees for IBC2025’s International Honour for Excellence (IHFE), Best Technical Paper, an IBC2025 Special Award and Accelerator of the Year.

—---------------------

Meanwhile, The IBC2025 stand Awards have been announced! Congratulations to the very deserving winners!

—---------------------

IBC2025 Networking and Parties: Sunday 14

Don’t miss out on the social side of IBC2025! There’s a lively mix of events on, from networking breakfasts and stand tours to evening drinks and far more too. Sunday there’s a host of stand drinks already underway (starting at 4pm), with Tapas on offer at NPAW’s stand, Hall 5, Booth 5.H48, Cosmic Cocktails with Maxon in Hall 7, Booth 7.B45, and French Wine & Cheese @Wiztivi Hall 1, Booth 1.A25 - and that’s just a taster!

The full event list is here.

—---------------------

—---------------------

A few more images from the show floor:

20250914-IBC-day-3-by-MichielTon-LR-113.jpeg

20250914-IBC-day-3-by-MichielTon-LR-38.jpeg

20250913-IBC-day-2-by-MichielTon-conference-LR-59.jpeg

IBC2025 continues even beyond the internal halls...

20250914-IBC-day-3-by-MichielTon-LR-24.jpeg

—---------------------

Is it really that time already?

—---------------------

Now that's an IBC2025 backpack!

—---------------------

Don’t Miss: IBC2025 conference closing keynote

The IBC2025 conference programme culminates on Sunday with a keynote from Mike Darcey, media industry commentator and advisor: Rights, Economics, and the New Shape of Broadcasting (15:05–15:35). Darcey will argue that the future lies in building direct, lasting audience relationships through innovation.

—---------------------

One of the highlights of the day:

—---------------------

Busy in the Halls, networking and engaging with new technology:

HoHem @Hall 12 — 12.G70

IBC_5205-Enhanced-NR.jpeg

A touch of Satellite tech with StarWin at 1B 33

DSC_6533.jpeg

Live performance and FujiFilm

IBC_5259-Enhanced-NR.jpeg

—---------------------

—---------------------

Some appetite-whetting images from the show floor:

DSC_6514.jpeg

Hall 2:

DSC_6524.jpeg

Hall 14:

DSC_6414.jpeg

—---------------------

 

The IABM has announced the winners of the 2025 IABM Impact Awards at a ceremony held at IBC in Amsterdam.

The awards, sponsored by AVIXA, were given out from 18:00-19:00 on Saturday 13 September in the IABM Hub, Diamond Lounge.

—---------------------

QA video testing via agentic AI demo...

Watch now: "the audience is now in control."

Media cartographer Evan Shapiro has urged broadcasters to take their medicine and listen to the audience in his keynote address.

—---------------------

IBC2025 Day 3: Packed halls and networking aplenty 

DSC_6535.jpeg

DSC_6541.jpeg

—---------------------

Some analysis of the key technology in media themes from IBC2025;

—---------------------

DSC_6426.jpeg

Don’t Miss: IBC Accelerators

There are two IBC Accelerator presentations to catch today, IBC INCUBATOR: Changing the Game… AGAIN at 12:30 - 13:30 in the IBC Showcase Theatre, and Conquering the Air(waves): Private 5G from Land to Sea to Sky 10:30 - 11:30 on the Future Tech Stage.

—---------------------

The IBC Daily 2025: In Depth 

Today’s IBC Daily: Day 3 sees ABC’s Damian Cronan share how AI is supercharging the M&E industry; Director Bernard MacMahon and Sound Supervisor Nicholas Bergh take us behind the scenes of record-breaking documentary Becoming Led Zeppelin; and the EBU’s Noel Curran discusses the challenges facing public service broadcasters.

A handy video retrospective of Day 2 here:

—---------------------

He's not wrong! Day 3 has started with a bang...

It’s Day 3 at #IBC2025 — and while it’s Sunday, the future of media doesn’t take a day off.
We’re here, the booth is buzzing, and our team is ready to talk about your next big project.
Drop by 7.C49 and let’s make it happen.#BlackmagicDesign #LiveProduction #Broadcast #IBC2025 pic.twitter.com/MbHyOw7S7x

— Alex Stoyanov (@AlexSt0yanov) September 14, 2025

—---------------------

Check up below on anything you might have missed from day 2 below, from the much-anticipated Hackfest Stage in Hall 14, keynotes on AI to the creation of 'Becoming Led Zeppelin', it's been incredible. 

—---------------------

Another Happy Hour invite:

 

Not that we're counting down the minutes, but don't forget our special Happy Hour taking place on Stand 1.A51 and co-hosted with our colleagues at @ateme_x — today,17.00. See you there! #IBC2025 #IBCShow pic.twitter.com/tXYyp7F3dE

— Viaccess-Orca (@ViaccessOrca) September 13, 2025

—---------------------

Packed Halls (here in Hall 2) have been a feature of Day 2:

IBC Day 2 by Kristina Petrikonyte-1178649.jpeg

—---------------------

IBC2025 Networking and Parties: Saturday 13

Don’t miss out on the social side of IBC2025! There’s a lively mix of events on, from networking breakfasts and stand tours to evening drinks and far more too. 

Saturday there’s a host of stand drinks already underway (starting at 4pm), with Tapas on offer at NPAW’s stand, Hall 5, Booth 5.H48.

There’s a Belgian Beer Party thanks to On-Hertz in partnership with intoPIX and WNM Audiovisual Solutions in Hall 8, Booth 8.F89, and Dalet Afterworks Happy Hour (5-6pm) Hall 7, Booth 7.A43.

Later on in the evening, there’s the IABM Impact Awards™ Ceremony in the Diamond Lounge, 6-7pm. 

The full list: IBC2025 Networking and Parties

—---------------------

The AI Penalty Challenge in Hall 14 has proven popular...

IBC-web-8.jpeg

—----------------------

Today on the IABM Impact Stage at #IBC2025, Imagine’s Dan Walsh and James Rivers joined AnyVID Solutions and @TheIABM to discuss monitoring the complexity of video networks as the industry moves from SDI to IP.@ibcshow #IBC2025 #ImagineAtIBC pic.twitter.com/kgDWXuiHyK

— Imagine Comms (@Imagine_Comms) September 13, 2025

—---------------------

Don't miss the UK Pavilion - a top tip indeed from @TFSUK:

Don't miss the #UKPavilion at @IBCShow! Meet the teams behind innovative UK media technology companies and discover their latest solutions in Hall 6: @emotionsystems 6.C28a@adsignalio 6.C28b@BlueLucyMedia 6.C29a@verbit_ 6.C29b
FilmLight 6.C19#UKatIBC25 #IBC2025 #IBCShow pic.twitter.com/dRdLhurkoc

— Tradefair (@TFSUK) September 13, 2025

—---------------------

Product news on Day 2 has continued to stream in:

– Pixboom camera ignites low-cost high-speed cinematography with a compact camera that can deliver up to 1,000 frames per second at 4K resolution, or 1800fps at 2K.

–Wisycom’s new Portable RF over fibre (RFoF)Box delivers long-distance RF signal transport in broadcast, film and live production environments where coaxial cables are impossible to deploy.

–AI-Media is showcasing Lexi Voice, its real-time AI voice translation software, in Hall 5, marking the solution’s official launch into the European market. 

–In Hall 7, EVS is debuting Tactiq, a modular interface that unifies the control of core production elements including video, audio, graphics, and lighting.

–Akamai did its first production customer event this week with its latest technology, Managed Container Service (MCS), which will be available next year.

—---------------------

d3-led-zeppelin

“There is no modern equipment available to play back older sound correctly,” said 'How Becoming Led Zeppelin was Created' Director Bernard MacMahon. “When you go to a cinema that's playing an original nitrate print of the 1930s the sound is amazing, but nothing exists to transfer that sound off the film and put it on a Blu-ray.”

Becoming Led Zeppelin is the highest earning documentary of 2025 and IMAX’s highest-ever earning docu release - read the full story here.

 

—---------------------

—---------------------

Pebble is sharing the top customer themes of the show so far:

—---------------------

—---------------------

Mythbusting: “YouTube is not TV”

YouTube’s Justine Ryst and Channel 4’s Grace Boswood joined moderator Sasha Quadri to challenge the idea that streaming giants and traditional broadcasters are locked in competition.

c4-youtube

—---------------------

Action shots from the Vizrt Stand 10.A41:

—---------------------

Meanwhile, Grass Valley has an extensive Live Production demo suite on its stand:

—---------------------

If you’re looking for post-lunch inspiration, then the free-to-attend E105 track has just what you’re looking for - a shift in focus to look at inclusive leadership in streaming media. 

‘Women in Streaming Media - Allyship at Work - Stories of Commitment, Challenges, and Real Impact’ will see Jason Thibeault, CEO - SVTA, Juan Pablo (JP) Saibene, Chief Executive Officer - Qualabs, Lisa Spencer, Vice President of Marketing and Communications - IRDETO and Yulia Lukyanova, Technology Product Marketing Manager - V-Nova will explore the vital role of allyship in media from 14:45 - 15:30.

—---------------------

—---------------------

It’s day 2 of @IBCShow and we are busy demoing our product portfolio of ‘plug-and-play’ ST 2110 solutions. Head to Stand: 8.D83 to find out how we can support your broadcast media workflows #IBC2025 #Amsterdam #CobaltFamily pic.twitter.com/VXGgFEW93L

— CobaltDigital (@CobaltDigital) September 13, 2025

—---------------------

Must see: Becoming Led Zeppelin Director Bernard MacMahon and Sound Supervisor Nicholas Bergh will fly in from Los Angeles for an in depth talk on the mechanics of creating the film and will reveal how a vast archive of 35mm, 16mm, 8mm, 2” video, tape, disc and stills were transferred and sculpted into a cohesive whole for the record-breaking IMAX release. 11:30 - 12:00 Saturday, Conference Room 1

—---------------------

"The buzz at IBC2025 is unstoppable"

—---------------------

More from Future Tech in Hall 14 – don’t miss the light aircraft designed to deliver private 5G connectivity to help cover the most remote sporting events, to AI applications for sports coaching and development. Reporter Gillian Kelly takes us behind the scenes of IBC’s newest addition…

Innovation-takes-flight-as-groundbreaking-developments-land-at-Future-Tech-09-13-2025_09_59_AM.jpeg

—---------------------

New Pro Art Monitors from Asus on show in Hall 11

—---------------------

THE IBC DAILY 2025: DAY 2

Today’s IBC Daily digital edition looks at how broadcasters are benefitting from collaboration and how CTOs are generating revenue with AI.

The role of 5G in live sports and how to bridge the gap between education and the media industry is also discussed, along with the latest product news.

—---------------------

Also in Hall 14:

 

—---------------------

Don’t Miss: Highlight of the weekend has to be the new Hackfest Stage in Hall 14.

The IBC x Google Cloud Hackfest will bring together over 150 developers, creatives and media technologists to compete in a sprint to prototype new AI-powered broadcast solutions.

Lightning talks from Ateme, Bitmovin, Formula E, Monks, Norsk, Shure, TechX, Vizrt and Zixi among many others will also run throughout the weekend, along with mentoring from Google Cloud coaches.

On the last day of Hackfest, Buzz Hayes, Global Market Lead Entertainment Industry at Google Cloud, along with Gunpowder Tech, will discuss a groundbreaking project to turn the Wizard of Oz into an immersive 4D experience with AI-enhanced visuals and physical effects.

Planning your day? Check out our top tips on What to look out for on Day 2...

—---------------------

Just in case you needed a reminder, here's an excellent summary of some of the key moments from Friday:

—---------------------

Check out our top tips on What to look out for on Day 2...

—---------------------

Don't miss: Happy Hour with AWS & Synamedia - Hall 1, Booth 1.B49, 5pm to Cosmic Cocktails with the Maxon team Hall 7, Booth 7.B45, 4.30-6.30pm. There’s also DAD Happy Hour @Hall 8, Booth 8.B61 from 5 - 6pm, and you’ll also have the chance to win a portable Beosound Explorer speaker.

The full IBC2025 party list is here, courtesy of Broadcast Projects. 

—---------------------
Technical Paper Prowess: A team from the EBU and HEIG-VD have won the coveted Best Technical Paper at IBC2025 for their project on an AI chatbot for ‘trusted news’. 

—---------------------

—---------------------

It’s been as busy as ever for product news on Day 1:

– Red aims for live broadcast and independent filmmakers with Cine-Broadcast Module and V-Raptor XE.

– Grass Valley demo to meet the demands of fast-turnaround productions

– Syes is at IBC to showcase the standalone 5G system helping to shape the future of broadcasting

– Blackmagic Design launches Blackmagic Camera ProDock for Phone 17 Pro and iPhone 17 Pro Max

– Schoeps is highlighting its immersive expertise with its full range of Colette Series and CMIT Series microphones at IBC2025.

—---------------------

Meanwhile, watch this fireside chat Featuring AWS and Coactive on Using Generative AI to Accelerate Metadata Generation

—---------------------

IBC2025 Networking and Parties: Friday 12

Don’t miss out on the social side of IBC2025! There’s a lively mix of events on, from networking breakfasts and stand tours to evening drinks and far more too. 

Friday sees a hotbed of social excitement, from Canal cruises, Happy Hour with AWS & Synamedia - Hall 1, Booth 1.B49, 5pm to Cosmic Cocktails with the Maxon team Hall 7, Booth 7.B45, 4.30-6.30pm. There’s also DAD Happy Hour @Hall 8, Booth 8.B61 from 5 - 6pm, and you’ll also have the chance to win a portable Beosound Explorer speaker.

The full IBC2025 party list is here, courtesy of Broadcast Projects. 

—---------------------

The end of day 1 is in sight - and what better way to end it than with drinks with the Reuters Imagen team?

—---------------------

AI has moved beyond the experimentation phase, according to this morning’s IBC2025 Keynote“The most mature area for AI is in ‘languaging’ for generating content captions,” said Avi Saxena, CTO, WBD. “If we used humans [to do this at scale] we wouldn’t be able to reach as many consumers in their own language.”  Read the full report here: AI is already generating revenue say CTOs

cto-roundtable

—---------------------


Don't miss the IBC Daily digital edition, which today highlights the sessions, initiatives and attractions in the new Future Tech in Hall 14 - download and read it here.

—---------------------

TVB Europe have a free rundown of the key trends and themes at IBC2025:

—---------------------

—---------------------

IBC Talent Programme returns on Friday 12 September with a full day of sessions in Hall 14. Amy Vacher, VP Commercial, Global, Christy Media; Carrie Wootten, CEO and Co-Founder, Global Media and Entertainment Talent Manifesto; Kim Rowell, Chair of the RTS Technology Centre, and Managing Editor of News Production, ITN; and Polly Hickling, Education Vice President, SMPTE, will be sharing their insights on topics from mentoring and career pathways to practical skills and inclusion - one not to be missed. 

—---------------------

Meanwhile, Djero is streaming live from the show floor at 11.30 and 2.30 CET

And here’s a taster of the obligatory Insta-shot at the iconic IBC entry sign:

 

—---------------------

If you are attending in person, now's the time to plan your day with the IBC2025 Mobile App. Build your schedule, navigate the halls, and catch every must-see session.

—---------------------

IBC2025 Live Blog: Day 1 (Friday 12) Highlights

IBC2025 kicks off in style on Friday September 12 with the IABM Industry Impact Briefing: Leading Successful Transformations in Media Business (09:15–10:15, Conference Room 1). With data-driven insights into the trends and technologies shaping broadcast media, it’ll also present the opportunity to engage with IABM’s State of MediaTech report for the first time. Moderated by IABM’s Chris Evans and Purminder Gandhu, speakers include Gareth Gordon (QTV), Nicola Cogotti (Alpha Cogs), and Stef Lone (AWS).

For a full list of Day 1 highlights, check out our IBC2025 What to look out for on Day 1 post.

------------------------------

Over the past 57 years, IBC has played a pivotal role in the creation and dissemination of industry knowledge. In 2024, IBC welcomed 45,085 attendees from 170 countries, up from 43,065 in 2023 and 37,000 in 2022. The show floor hosted over 1,350 exhibitors across 14 halls, covering approximately 46,000 square meters of exhibition space, including the return of the Content Everywhere Hall 14. 

------------------------------

For anyone attending IBC2025 in person, this year the IBC badge will also give you access to the entire Amsterdam public transport network. All IBC2025 badges will include an embedded QR code linked directly to the GVB system, which grants access to the city’s extensive tram, bus and metro network - simplifying city navigation for attendees but also underscoring IBC and RAI’s commitment to sustainability by encouraging the use of public transport and reducing non-recyclable ticket printing.

------------------------------

✨ Here's a quick tour of the Grass Valley booth (9.A01) @IBCShow 2025, including next-gen cameras, production switchers, agile networking & replay solutions, we are showcasing the future of camera-to-consumer workflows!https://t.co/83mOapd1DZ#IBC2025 #AMPP #MediaProduction pic.twitter.com/hOCr93ZoC4

— Grass Valley (@GrassValleyLive) September 9, 2025

 

 

 

Latest Feature
2649888891
Features

Content Everywhere companies drill down on agentic AI

28 October 2025

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

Read more
Favourites:

Registered users only: Login

Share this:
Related
Other themes: