Sky Strikes Five-year Tennis Deals with ATP and WTA

Sky has agreed a new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA.

The deal will see over 80 tournaments made up of 4,000 matches available on Sky Sports, NOW and WOW.Sky has secured the rights exclusively in the UK and Ireland, Italy, Germany, Austria, and Switzerland, as well as non-exclusive rights in Luxembourg, Liechtenstein, and South Tyrol.

3.sky_168435.jpg — Sky has secured a five-year tennis deal with ATP and WTA

The two Tours include the combined Masters 1000 events taking place in Indian Wells, Miami, Madrid, Rome, and Cincinnati, and both the Nitto ATP Finals and WTA Finals.

From 2024, Sky Sports will create a new home for tennis all year round. Sky Sports coverage will be led by presenter Gigi Salmon, alongside Tim Henman and Laura Robson who will offer analysis and insights across the two Tours, with Jonathan Overend on the match commentary.

Stephen van Rooyen, CEO Sky UK & Ireland and Group CCO, said: “We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world- class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans.”

Mark Webster, CEO of ATP Media, said: “ATP Media prides itself on producing and delivering the huge amount of world class content generated on the ATP Tour and the three Sky entities have shown themselves to be the perfect partners to provide this content to our many tennis fans.”

Marina Storti, CEO of WTA Ventures, said: “Sky Sports are renowned for championing world-class sport, and we know that they will create a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women’s sport and there is much more growth to come.”