A content data platform that “will redefine how media is created, managed, and monetised” is being introduced by Avid at IBC. Avid Content Core, a cloud-native, open and extensible production platform, unifies asset identity, ingest, storage, metadata, orchestration, and rights information into a single intelligent layer. It manages media assets and processes as interconnected data rather than isolated files.
Wellford Dillard, CEO of Avid, said: “Studios and newsrooms are facing immense pressure to produce more content, faster, and more efficiently. Avid is responding to those needs with high ROI solutions like Content Core, which was built from the ground up as a truly open, API-first, pure SaaS solution that delivers extraordinary operational efficiencies and can eliminate significant infrastructure costs. This is not just a new product, it’s a much-needed new direction for the industry. I can’t wait to see the reaction when people come to our stand and see the future that Content Core is enabling.”
Every asset ingested into the platform receives a unique fingerprint, enabling teams working within the Avid ecosystem to authenticate provenance, track usage, and measure ROI. Advanced AI-driven search and recommendations reduce time to find and use content, while embedded review, approval, and browser-based editing streamline workflows across distributed teams.
Stand Number: 7.B59
Company: Avid
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