NAB 2024

NAB 2024: Show Review

A busy NAB showed above all that innovation in media and entertainment hasn’t slowed with exhibits on the show floor incorporating AI, prioritising net-zero and integrating with the cloud.

We are talking about sustainability

This year’s NAB revealed an industry treating sustainability as something essential and a problem to be solved, not brushed under the carpet.

“We saw companies leaving huge amounts of money on the table because they just didn’t think sustainability had anything to do with them, and others who were trying to hold sustainability in mind at every stage of business,” reports Neal Romanek, editorial director, The Flint.

A focus on sustainability actually seemed to be generating...

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Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

Last week saw the first IBC365 roundtable hosted at NAB. Industry leaders from broadcasters including beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery and Alaraby were joined by representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League and Norigin Media to explore how AI is impacting media personalisation.

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